1927 Fleurop (Flores Europae) was founded by Belgium, Germany, the Netherlands, Austria and Switzerland.
In the meantime, Max Hübner - the florist who had launched the first flower gifting service in Berlin in 1908 - was living in Zurich.
He had met, courted and married a Swiss woman, Klara Krämer, and was running the Krämer flower shop there.
The shop is still doing business today. Hübner was determined to expand the flower delivery network further.